Below is a tiny fraction of the short-form copy I have written; B2C social media, web copy and emails.
Social Media Copy
One client at the digital marketing agency, Trapeze Media was Tiger Lillies Skin Food. Tiger Lillies Skin Food’s tone of voice is confident, friendly and enthusiastic. Luxury skincare for people with disposable income in their 20s and 30s.
We used Miro to plan social media copy for Tiger Lillies Skin Food’s luxury beauty products. This copy was written to accompany a product video to increase newsletter sign-ups before the upcoming launch.
This copy was written to accompany a product still and to increase newsletter sign-ups before the upcoming launch.
Tiger Lillies Skin Food’s social media focus shifted after the website launch. Copy was designed to increase sales and website traffic and educate followers on the benefits of product ingredients.
Another client at Trapeze Media was Lotus Belle Tents – a luxury tent company whose customer base included campsite owners and people with a very large garden! Their tone of voice was expert-led but accessible, with social media content geared towards driving traffic to the blog and promoting the glamping lifestyle.
YouTube
At The Ribbon Box (formerly Fertility Help Hub), Instagram Lives were uploaded to YouTube with an SEO-focused description.
Web copy
When I was contracted to work at SO Energy, the industry was going through turmoil: Putin’s war drove oil prices up, a cost-of-living crisis gripped Britain, a recession loomed and billpayers were fed up. These article headlines, summaries and homepage banners, aimed to help customers by clarifying changes within the energy sector.
Emails
A series of emails to customers, reminding them to respond to the quote for solar panel installation. SO Energy’s tone of voice is informative, friendly and knowledgeable.
Tiger Lillies Skin Food’s weekly newsletters aimed to generate sales of a featured product, share company news and promote the blog.
Holly Field Writes 